RESPONSIBILITIES
PRODUCT DESIGN
PRODUCT DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN
BRAND DESIGN
BRAND DESIGN
CLIENT
STARTUP
DELIVERABLES
MOBILE APP
RESPONSIBILITIES
PRODUCT DESIGN
GRAPHIC DESIGN
BRAND DESIGN
CLIENT
STARTUP
DELIVERABLES
MOBILE APP
OUTCOME
The design process for any new product is not linear and easy. However, if you're improving an existing product, much of the hard work has already been done. In this case, I simply need to focus on making it better based on feedback from users. This means looking at how people are currently using the product and making changes to improve their experience. It's all about making things easier and more enjoyable for the people who use it. By creating a new magic menu and saving space on the footer, I was able to streamline the design and improve the user experience.
This enhancement not only saves valuable real estate on the page, but it also makes it easier for users to navigate and find what they need quickly.
OUTCOME
The design process for any new product is not linear and easy. However, if you're improving an existing product, much of the hard work has already been done. In this case, I simply need to focus on making it better based on feedback from users. This means looking at how people are currently using the product and making changes to improve their experience. It's all about making things easier and more enjoyable for the people who use it. By creating a new magic menu and saving space on the footer, I was able to streamline the design and improve the user experience.
This enhancement not only saves valuable real estate on the page, but it also makes it easier for users to navigate and find what they need quickly.
INTRO
INTRO
A companion for the night, the app allows people to discover the best party in town, broadcast their night to the public in real time, book events and guest lists, and meet like-minded people. Transform the mobile app digital experience by focusing on dealing with user retention issues by improving navigation and optimization of features.
A companion for the night, the app allows people to discover the best party in town, broadcast their night to the public in real time, book events and guest lists, and meet like-minded people. Transform the mobile app digital experience by focusing on dealing with user retention issues by improving navigation and optimization of features.
PROJECT CHALLANGES
Difficulty in finding relevant and interesting bars and events in Vancouver. Inability to track and manage events and bars in a centralized location. Limited social features for sharing and discussing events with friends and other attendees. Inconvenient ticket purchase process
PROJECT CHALLANGES
Difficulty in finding relevant and interesting bars and events in Vancouver. Inability to track and manage events and bars in a centralized location. Limited social features for sharing and discussing events with friends and other attendees. Inconvenient ticket purchase process
ASSUMPTIONS MAPPING
To analyze the product's possibilities from every perspective, we utilized the assumptions mapping exercise. Through this exercise, we were able to conduct a structured, moderated brainstorming session. This helped drive the UX product development forward and provided me, as a designer, with a better understanding of stakeholders' perspectives.
ASSUMPTIONS MAPPING
To analyze the product's possibilities from every perspective, we utilized the assumptions mapping exercise. Through this exercise, we were able to conduct a structured, moderated brainstorming session. This helped drive the UX product development forward and provided me, as a designer, with a better understanding of stakeholders' perspectives.
USER PERSONA
I conducted research to collect data on user demographics, preferences, and Frustrations. Using this data, I developed a user persona that represents the typical app user.
USER PERSONA
I conducted research to collect data on user demographics, preferences, and Frustrations. Using this data, I developed a user persona that represents the typical app user.
USER FLOW
The application was straightforward and intended to serve as a companion app for the web application. Therefore, ensuring that the user flows were highly efficient was crucial. The integration of the web application in a responsive version allowed for a relatively easy expansion of user options. Even though this was a transitional stage, as the MVP was highly streamlined with future development in mind, it was pivotal for the success of the application in this form.
USER FLOW
The application was straightforward and intended to serve as a companion app for the web application. Therefore, ensuring that the user flows were highly efficient was crucial. The integration of the web application in a responsive version allowed for a relatively easy expansion of user options. Even though this was a transitional stage, as the MVP was highly streamlined with future development in mind, it was pivotal for the success of the application in this form.
LOW-FIDELITY WIREFRAMES
Given that the development work commenced just as I joined the project, it was imperative to move swiftly. I opted to promptly craft low-fidelity wireframes, which subsequently served as the foundation for the final design. This approach ensured that the design and development phases could progress concurrently, allowing for a more agile and responsive workflow. The utilization of low-fidelity wireframes enabled rapid iteration and facilitated early discussions on usability and aesthetics, setting the stage for the refinement and realization of the final design.
LOW-FIDELITY WIREFRAMES
Given that the development work commenced just as I joined the project, it was imperative to move swiftly. I opted to promptly craft low-fidelity wireframes, which subsequently served as the foundation for the final design. This approach ensured that the design and development phases could progress concurrently, allowing for a more agile and responsive workflow. The utilization of low-fidelity wireframes enabled rapid iteration and facilitated early discussions on usability and aesthetics, setting the stage for the refinement and realization of the final design.
HI-FIDELITY WIREFRAMES
After choosing the core task flow, I began sketching design solutions. This was followed by low-fidelity wireframes which were turned into a prototype to begin conducting user testing.
HI-FIDELITY WIREFRAMES
After choosing the core task flow, I began sketching design solutions. This was followed by low-fidelity wireframes which were turned into a prototype to begin conducting user testing.
BRAND & UI STYLES
I have built the design language starting from the Main Page. After several iterations with the Users, I was able to find a key to a visual consistent interface that is very informative but easy to use.
BRAND & UI STYLES
I have built the design language starting from the Main Page. After several iterations with the Users, I was able to find a key to a visual consistent interface that is very informative but easy to use.
