RESPONSIBILITIES
PRODUCT DESIGN
PRODUCT DESIGN
DEVELOPMENT
DEVELOPMENT
BRAND DESIGN
BRAND DESIGN
CLIENT
Y5 CREATIVE
DELIVERABLES
WEB PROJECT
RESPONSIBILITIES
PRODUCT DESIGN
DEVELOPMENT
BRAND DESIGN
CLIENT
Y5 CREATIVE
DELIVERABLES
WEB PROJECT
OUTCOME
The new website delivers a calm, high-end luxury experience that helps guests move quickly from exploration to booking with confidence. Clearer messaging, a stronger hero section, and a smoother booking flow reduce friction, build trust, and accurately reflect Jayne's premium, guest-first brand.
OUTCOME
The new website delivers a calm, high-end luxury experience that helps guests move quickly from exploration to booking with confidence. Clearer messaging, a stronger hero section, and a smoother booking flow reduce friction, build trust, and accurately reflect Jayne's premium, guest-first brand.
INTRO
INTRO
Jayne’s Luxury Rentals is a world class vacation rental company in Canada, inspired by the natural beauty of Muskoka and a mission to go the extra mile for every guest. With luxury homes and high touch concierge service, the brand lives by “Our reason for being is to serve our guests.” I created the brand and visual guidelines, then redesigned the Jayne’s Cottage webpage with a clean, modern, and elegant style so guests can understand the offer quickly and book with confidence.
Jayne’s Luxury Rentals is a world class vacation rental company in Canada, inspired by the natural beauty of Muskoka and a mission to go the extra mile for every guest. With luxury homes and high touch concierge service, the brand lives by “Our reason for being is to serve our guests.” I created the brand and visual guidelines, then redesigned the Jayne’s Cottage webpage with a clean, modern, and elegant style so guests can understand the offer quickly and book with confidence.
CHALLANGES
The original website felt cluttered and dated, which didn't match Jayne's high-end positioning or concierge-level guest experience. The hero section and navigation lacked clarity, spacing was tight, and the booking flow felt confusing, creating friction at a critical moment in the guest journey.
CHALLANGES
The original website felt cluttered and dated, which didn't match Jayne's high-end positioning or concierge-level guest experience. The hero section and navigation lacked clarity, spacing was tight, and the booking flow felt confusing, creating friction at a critical moment in the guest journey.
SOLUTION
I redesigned the website with a clear, modern structure focused on hierarchy, white space, and refined typography to elevate the brand's high-end feel. I strengthened the hero section at the top of the website to clearly communicate value and guide visitors toward booking, simplified navigation to make key information easy to find, and introduced sections that highlight Jayne's concierge-level service. I also rebuilt the footer to feel organized, polished, and easy to scan.
SOLUTION
I redesigned the website with a clear, modern structure focused on hierarchy, white space, and refined typography to elevate the brand's high-end feel. I strengthened the hero section at the top of the website to clearly communicate value and guide visitors toward booking, simplified navigation to make key information easy to find, and introduced sections that highlight Jayne's concierge-level service. I also rebuilt the footer to feel organized, polished, and easy to scan.
VISUAL STYLE
I designed the visual style to feel calm, luxurious, and nature-first, inspired by contemporary Muskoka elegance. A neutral base of ivory, warm stone, and soft greys allows natural photography to lead, while a single landscape-inspired accent, such as deep lake blue or evergreen, highlights key actions. Elegant serif headlines paired with clean sans-serif body text, generous spacing, and subtle interactions reinforce a high-end, welcoming experience throughout the website.
VISUAL STYLE
I designed the visual style to feel calm, luxurious, and nature-first, inspired by contemporary Muskoka elegance. A neutral base of ivory, warm stone, and soft greys allows natural photography to lead, while a single landscape-inspired accent, such as deep lake blue or evergreen, highlights key actions. Elegant serif headlines paired with clean sans-serif body text, generous spacing, and subtle interactions reinforce a high-end, welcoming experience throughout the website.
